A pop-up for the launch of AYEM, a new on-the-go breakfast protein pot by Danone. We brought breakfast to commuters with a pop-up kitchen — a room within a room, bright against the January gloom. The space was a friendly setting to engage and inspire a new audience with tastings, giveaways, activities, talks, and more. The theme was 'Start your morning differently'; Launching at the start of the year, it was the perfect time for resolutions and reinvention. This project is confidential. Please contact me for more information. Designed at & SMITH.